Peroni Celebrates Pitti Uomo

Categories Events

Some of the world’s most fashionable men have gathered in Florence.

The annual Pitti Uomo in Florence is one of the world’s largest and most important fashion street fairs. Each year in Men’s Style we show the best of the street style from Pitti Uomo after the event – it’s an amazing insight into where menswear trends are at.

Premium Italian beer brand Peroni Nastro Azzurro celebrated the commencement of this year’s Pitti Uomo with an exclusive cocktail party on the rooftop of Hotel Continentale in Florence for VIPs, media and style influencers.

As guests watched the sun set over the Ponte Vecchio, Michelin starred restaurant Borgo San Jacopo presented Italian canapés and London’s ‘House of Peroni’ master mixologist, Federico Riezzo impressed guests with an exclusive tasting of the ‘Peroni Infusion’ cocktails. Offering the Peroni Spritz and Peroni E Limoni, Federico brought the cocktails to life with a striking blend of Italy’s number one premium beer and a mixture of classic cocktail flavours.

Peroni’s Global Brand Director Claudia Falcone welcomed special guests including Jenny Walton, Fashion Director of The Sartorialist, Men’s Style’s own street style contributor Lee Oliviera and Miles Wharton of Sydney-based @mensfashionblogger.



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Rami Mikhael, Riccardo Biolchini, Alberto De Luca and and Miles Wharton