Mercedes AMG Petronas driver Nico Rosberg made an in-store appearance at the Hugo Boss Crown Casino store in a co-hosted event with Men’s Style ahead of his measured victory in the Australian Grand Prix recently.
Rosberg was interviewed on stage by Men’s Style editor Michael Pickering before an enthusiastic audience of customers and fans, discussing his life as a top driver, as a new father, as well as his fashion choices and long-standing relationship with Hugo Boss.
Dressed in a casual blue suit with t-shirt and luxe black trainers, Rosberg also talked about his love of IWC timepieces, wearing one of his favourite pilot’s watches from the brand. After the Q&A, the champion driver – gunning for his maiden world championship in 2016 – posed for selfies with the Hugo Boss audience, at least one of whom was a Ferrari fan identified earlier by Rosberg.
Guests enjoyed a steady stream of refreshments from an in-store gin station and shopped at their leisure with the store closed for the event.