The desire for ‘sustainable’, ecologically conscious menswear is behind eleven-times world-champion surfer Kelly Slater’s creation of the Outerknown brand.
Launching this month in Australia through David Jones, The Iconic, Incu and selected boutiques, Slater was joined in Sydney this week by Creative Director John Moore to promote the brand’s new Spring/Summer 2016 collection, centered around wardrobe essentials for men on the move.
Outerknown was launched in the US in July 2015, blending function and style whilst establishing responsible manufacturing processes across the supply chain.
“I created Outerknown to smash the formula,” says Slater. “To lift the lid on the traditional supply chain, and prove that you can actually produce great looking menswear in a sustainable way. The last two years have been a huge eye-opener for me. It’s clear now just how challenging it is for any brand to put sustainability at the forefront of their business and I’m proud that we’re one of the few taking the lead.”