Jaeger-LeCoultre Celebrates the Reverso

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Jaeger-LeCoultre celebrates the 85th anniversary of the Reverso watch with a grand dinner in Venice.

The famous Swiss watch brand celebrated the 85th anniversary of its famous Reverso model at the Venetian Arsenal on September 6.

In conjunction with its role as Official Partner of the Venice International Film Festival for over a decade, Jaeger-LeCoultre CEO Daniel Riedo greeted over 200 guests including friends of the Maison: Carmen Chaplin, Zhao Wei, Cristiana Capotondi, Daniel Brühl, Jorge Viladoms, Eva Riccobono, jury panel members Chiara Mastroianni, Gemma Arterton, Nelly Karim, Pilar Lopez de Ayala as well as the godmother of the film festival Sonia Bergamasco and Christian Louboutin as an honor guest.

Art Deco informed the theme for the evening, referencing the 1930s era in which the iconic Reverso watch was created. A performance was staged to remind of the cabaret energy of the period, with artist and friend of the Brand Jorge Viladoms performing piano pieces.

Guests could discovered the Reverso collection, through the One, Classic and Tribute models as well as Reverso creations by Christian Louboutin.


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Gemma Arterton, Daniel Riedo and Chiara Mastroianni