General Pants Co brings some Aussie flavour to LA with its first international concept store.
It’s no small achievement for an Australian retailer to open an international concept store but General Pants Co has recently ticked it off the list when it opened The Local by General Pants Co on La Brea Avenue in Los Angeles.
The achievement was celebrated with an official launch party attended by some high-powered, overseas-based Aussies, including singer Cody Simpson, actors Ruby Rose and Jason Lewis, model Jessica Gomes, artist George Byrne, former treasurer Joe Hockey, chart-toppers Flight Facilities and General Pants Ambassadors Pip Edwards and Corbin Harris.
The launch saw live performances by Soko and Tijuana Panthers, and guests were treated to a classic Aussie selection of mini meat pies, sausage rolls, lamingtons, ANZAC biscuits and Tim Tams!
Located on in the renowned fashion precinct of La Brea Avenue, West Hollywood, The Local by General Pants Co. showcases the best of Australian brands.