The super stylish French outerwear brand opens its first stand-alone boutique in Australia.
A fashionable crowd of media, influencers and fans of the brand gathered this week for the opening of Moncler’s first boutique in Australia, at Melbourne’s Chadstone Shopping Centre.
Now numbering more than 190 stores worldwide, the new Melbourne boutique represents a further evolution for the Grenoble-founded outerwear brand out of only exclusive ski resorts and into large metropolitan areas.
“I am absolutely enthusiastic about this opening, and that Moncler is entering the Australian retail chain,
too,” said Remo Ruffini, President and CEO of Moncler. “It’s a country that I believe can become important for our brand. We have planned to further consolidate our presence on both sides of the distribution channels, both retail and wholesale, through opening this shop-in-shop”.
Covering 200 sq m, the new Melbourne boutique will house all Moncler prêt-à-porter collections and accessories for him and for her – Moncler Grenoble, Moncler Enfant, Moncler Lunettes and Moncler Gamme Bleu.
Chadstone Shopping Centre, Shop G036
Dandenong Rd, Chadstone