Burberry opened a dazzling new two-floor store on Melbourne’s famous Collins Street last week.
Men’s Style was one of over 300 guests who attended the opening of heritage British brand Burberry’s new Melbourne flagship in Collins Street last week.
With a full brand collection displayed over two spacious floors, the new store features the latest Burberry September 2017 runway collection (see Matt Smith below) alongside the brand’s new collection for November and December, including laminated trench coats in tartan and check, The Giant reversible tote bag and The Burberry Bandana in block colour and Vintage check cashmere.
Guests at the event entered a transformed store featuring illustrations across its windows and interior in celebration of the newly launched Burberry Doodle collection. Comprising reversible leather-trimmed coated-canvas tote bags, silk-cotton scarves and small leather accessories animated with doodle artwork, the collection is one of the first available at the new store.
Alongside the Doodle reversible tote bags, limited edition versions of the bag designed by British artist and Burberry collaborator Danny Sangra were available for guests to purchase and personalise, with a calligrapher applying initials live on commission throughout the evening.
Other guests included menswear bloggers Roberto Malizia and Sam Wines, Matilda Dods, Fergus Simms and Kiri-Una Brito Meumann. DJs Gary Powell, Alys Hale, Isabelle Hellyer and Issy Beech performed live sets.