Baume & Mercier collection launch

Categories Events

Baume & Mercier, along with Gregory Jewellers, launch the sporty Capeland Shelby Cobra in Sydney.

Men’s Style attended attended an intimate cocktail event this week hosted by Sydney fine jewellery and watch specialists Gregory Jewellers to celebrate its partnership with Baume & Mercier and to launch the watchmaker’s new collection, Capeland Shelby Cobra, exclusive to Gregory Jewellers.

Ferried to the venue – Busby under the Garage on Riley St, Woolloomooloo – in a replica Shelby Cobra, we heard a presentation by Jean Conrie, Australian brand manager of Baume & Mercier, about the motorsport-inspired collection, which pays homage to the feats of American race car driver and designer Carroll Shelby.

We drank whiskey cocktails, mint juleps and Laurent Perrier champagne, and took a look at the live watchmaking demonstration… our hands, shaky from the current deadline, preventing us placing any pieces in the movement.


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Michael Pickering and Richard Wolstenholme